Under Construction
We're weaving
something great.
This site is currently in progress. Please log in to preview.
This site is currently in progress. Please log in to preview.
We build AI agents and workflow tools that handle the repetitive, data-heavy work in your operations. Not a chatbot. Not a dashboard. Purpose-built systems woven into your daily workflows — so you can focus on relationships, strategy, and craft.
The name comes from the loom. The work is about craft — precision, patience, and building something that holds together under real use.
We’re Dave and Ben — a two-person technical team based in Virginia. We don’t sell decks or pitch strategy sessions. We build things: AI agents that handle specific jobs in your business, automated systems that run while you sleep, and workflow tools designed around how you actually operate — not how a generic SaaS thinks you operate.
Every tool we build is named from the loom because the metaphor is real. Jarvis orchestrates lead intake and client communication. Spindle generates and publishes content. Heddle manages workflows. Each piece woven together into something that actually works.
We work with home service businesses, service companies, and any business with repetitive, data-heavy work that should be automated — businesses that have real operations and need real systems, not chatbots and dashboards.
We build what's useful, not what's fashionable. Local SEO is live and generating results. Heddle is in development. Custom agents are for businesses with unique operational needs.
AI-powered audit, content generation, and ongoing optimization for home service businesses. Autonomous agents run continuously: comprehensive SEO audits as branded reports, AI-generated GBP posts, review management, competitor monitoring, and ranking tracking — not on a schedule. All the time.
Custom workflow applications for service businesses that don't fit into generic SaaS. Heddle Service handles field service operations. Heddle Venue handles scheduling and event management. AI-assisted, purpose-built, designed around how your business actually runs. Reach out for early access.
For businesses with unique operational challenges that need something built from scratch. Same approach we use internally — AI agents designed for a specific domain, operating autonomously within defined guardrails. If you have repetitive, data-heavy work eating your team's time, this is where we start.
Then we find the work that AI should be doing. Then we build it. No buzzwords, no strategy decks — just working systems.
Before we write a line of code, we understand how your business operates day to day. Where are the bottlenecks? What’s repetitive? What’s eating time that a well-built system could handle automatically?
AI agents designed for your specific workflows — not generic tools repurposed for your industry. We build to your actual operations: your tools, your processes, your data. The system learns the job, then does it.
We integrate into your existing tools and daily operations with minimal disruption. You stay in control. The AI handles the volume. You focus on relationships, strategy, and the work that actually moves your business forward.
Here’s what our Local SEO clients see in the first 90 days — and what runs continuously after that.
Most business owners know AI could help. They just haven’t found a team that builds real systems instead of selling decks. Tell us about your operations — we’ll tell you what we’d build.